STAGE #1 DISCOVERY QUESTIONS
BACKGROUND INFO
Name:
Location:
Age: Marital/Children Status: Previous agency experience:
What material of mine have you digested and what are your thoughts:
WHAT ARE YOUR CURRENT BUSINESS GOALS?-
WHAT ARE THE MAJOR ISSUES THAT ARE PROHIBITING YOU FROM REACHING YOUR GOAL?-
WHAT HAVE YOU TRIED, TO ACHIEVE YOUR GOAL?-
MIS. INFORMATION-
STAGE #2 DEMONSTRATION
DAYS 1-3
Research
- Consult with business owner, to learn more about ideal customer
- Consult with business owner, to craft together potential offers
DAYS 4-6
Build The Foundation
- Present sales funnel to business owner
- All copywriting complete, email campaign set up, sms campaign set up, etc
- Only photos/videos remaining
DAY 7
Pre-production
- Present all directions to business owner, for assets to be produced
DAY 8
Production
- Obtain footage to create all necessary assets
DAY 9-13
Post-production
- Produce all necessary assets (editing)
DAY 14 (WEEK 2)
Launch
- Launch ads
- Rank sales funnel on google page 1
WEEK 3
Tweaks & Adjustments
- Remove constraints (leads, offer acceptance, sales, etc.)
WEEK 4
Scale
- Scale as desired by business owner (ad spend, expand marketing channels)
STAGE #3 FINANCIAL INVESTMENT
THE (Fill in the blank) AGENCY IS NOT CHEAP, BUT YOU GET WHAT YOU PAY FOR...
Here Are The Products You Get:
Video Commercial: $20,000
Additional video/photo assets required for funnel to convert: $500/month
Fully built automated sales funnel: $2,000/month
Weekly tracking sheet of KPIs
Here Is The Support You Get:
Daily/weekly consulting until you make a ROI
FAQs
Are results guaranteed? Yes
Can I continue to work with you?: Yes
Any additional costs? We recommend increasing ad spend as time progresses to capture maximum market share
TOTAL VALUE
$XXXX
STAGE #4 HANDLE OBJECTIONS
MEET YOUR AVATAR
Infor Obtained From App
Niche: Medical Spa
Website: Good branding, no fb pixel
Instagram: Good branding
FB Page: Not running facebook ads
Current revenue: $500K/year or $41K/month
Revenue goal: $750K/year or $61k/month
Info Obtained From Discovery Call / Sales Call
Demographics: 39YO, 2 toddlers, married, lives in upper middle class neighborhood
-Pain Points:
- Wants more customers but doesn't have KNOWLEDGE to grow consistently/predictably via ads.
- Wants more customers but doesn't have TIME to execute organic marketing (spends 60hrs a week working within her business to keep profit margins at 20%)
- Approached by other marketers who she didn't fully trust.
Information Obtained From App
Bell curve: Making the same revenue as 29% of med spas
Current profit margins: 20% She's taking home $8.2K/month
Desired profit: 20% of $61K is 12.2K/month
LTV 4.5K - 14K (average $5K)
CPA $40 - $800 (approx. $420 for $5K LTV)
Information Obtained From App
Required Ad Spend: To get from 41K/month to 61K/month she needs approx. 4 new customers per month at $420 acquisition
Initial Offer: $2K ad spend + $2k service charge = $57K/month revenue